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Showing posts from October, 2017

logo color schemes

      Logo Color Schemes   Analogous  This logo uses the analogous colors of green, lime green, and yellow. I think the company chose these colors because they want to show that they are more environmentally friendly than other gas stations. This logo uses the analogous colors of dark green and yellow. I think the company chose these colors because they want to show that they're is fresh. Complementary This logo uses the complementary colors of red and green. I think the company chose these colors because they are the colors of a chili pepper. This logo uses the complementary colors of orange and blue. I think the company chose these colors because the drink is orange flavored. Warm This logo uses the warm colors of red and yellow. I think the company chose these colors because of there yellow fries and red portraits that they serve hot food. This logo uses the warm colors of red and yellow. I thi...

typography anatomy

Typography project   The project We did this project so we could learn about different fonts and how there are heights for certain parts of the letters. Also that parts of the letters are called something specific, they don't just have the basic shape that you think they would have. We also learned how to make dashed lines and arrows on illustrator so that you could really see what part was where. What we learned We learned a lot during this project, most of it I stated in the paragraph above. But these specific things I really had to focus on because they were things that were apart of my name. These things are a bowl, crossbar, aperture, descender, shoulder, diagonal stroke, counter, finial, stem, and a serif. These were all things used to identify parts of my letters when using this font. We also learned about  the sizing of letters like uppercase, x height, and the base line. Those are three heights that my letters hit. How was the project  The project ove...